What concept explains the process of transforming sensory input into a form that can be processed by the brain?

Prepare for ASU's PSY101 Exam 2. Utilize comprehensive study guides with multiple-choice questions. Understand psychological concepts and processes. Ace your test!

The process of transforming sensory input into a form that can be processed by the brain is known as encoding. This concept is crucial in the understanding of how we perceive and remember information. When we receive sensory information, such as sights or sounds, encoding allows this input to be converted into a mental representation that the brain can understand and store.

Encoding involves various strategies and processes, such as organizing information, making connections to existing knowledge, or using mnemonic devices to facilitate memory. It serves as the foundational step in information processing, as it determines not only what information is stored but also how effectively it can be later retrieved.

The other concepts, while related to memory and cognition, focus on different aspects. Retention refers to the ability to keep information in memory over time. Reproduction involves recalling or using stored information when needed, which comes after encoding has occurred. Attention is the process of selectively concentrating on specific aspects of information while ignoring others, which is necessary for effective encoding, but does not encompass the entire transformation process itself.

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